Privacy Policy

loudplan GmbH, Dorotheenstrasse 48/1, 22301 Hamburg, phone +49 (0) 40-696597811, datenschutz [at] is responsible for the processing of data when visiting this website.

1) Collection of personal data when visiting our website

1.1) When using the website as a source of information, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. We process the following data based on a balance of interests in accordance with Article 6 paragraph 1 sentence 1 lit. f GDPR to display our website to you and to ensure stability and security:

– IP address
– Date and time of the request
– Time zone difference to Greenwich Mean Time (GMT)
– IContent of the request (page)
– ZAccess status / HTTP status code
– amount of data transferred in each case
– Website from which the request comes
– browser
– Operating system
– Language and version of the browser software.

This data is usually processed by the web server for the duration of the visit to the website. Some types of access, incorrect login attempts, access attempts to non-existent content, as well as blocking of IP addresses from incorrect login attempts are logged. We determine the storage period for effective abuse prevention in accordance with the technical requirements as part of a proportionality test.

1.2) In addition to the aforementioned data, cookies are stored on your computer when you use our website. Cookies are small text files that are stored on your hard drive, assigned to the browser you are using, and through which certain information flows to the location that sets the cookie (here by us). Cookies cannot run programs or transmit viruses to your computer. They serve to make the Internet offer more user-friendly and effective overall.

1.3) This website uses the following types of cookies, the scope and functionality of which are explained below:

– Transient cookies: These are automatically deleted when you close the browser. These include session cookies in particular. These store a so-called session ID, with which various requests from your browser can be assigned to the joint session. This enables your computer to be recognized when you return to our website. The session cookies are deleted when you log out or close the browser.
– Persistent cookies: These are automatically deleted after a specified period, which may differ depending on the cookie. You can delete the cookies in the security settings of your browser at any time.

1.4) You can configure your browser settings according to your wishes and e.g. refuse to accept third-party cookies or all cookies. We would like to point out that you may not be able to use all functions of this website.

1.5) If you write to us using the contact form, we will only process your data to answer your request. Your name will only be saved to address you personally.

2) Collection of personal data when opening a customer account

2.1) If you open a customer account, we collect and store your data to fulfill the contract in accordance with Art. 6 lit. b GDPR. Mandatory information that is necessary for the execution of the contract is specially marked, other information is voluntary.

2.2) We work with the payment service provider PAYONE. Payment is processed via BS PAYONE GmbH, Lyoner Strasse 9, 60528 Frankfurt / Main, to whom we provide the payment information you provided during the ordering process, along with information about your order in accordance with Art. 6 Para. 1 lit. b Pass on GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider PAYONE.

2.3) We store your user ID, address, payment and order data for the duration of your contract. Due to commercial and tax law requirements, we are obliged to save certain data for up to ten years.

3) Newsletter

3.1) You can subscribe to our newsletter, which we use to inform you at regular intervals about new products.

3.2) We save your email address and, in addition, your IP addresses used and the times of registration and confirmation. The purpose of the procedure is to prove your registration and, if necessary, to clarify a possible misuse of your personal data.

3.3) The only mandatory information for sending the newsletter is your email address. The provision of further, separately marked data is voluntary and is used to be able to address you personally. After your confirmation, we will save your email address for the purpose of sending the newsletter. The legal basis is your consent in accordance with Article 6 Paragraph 1 Clause 1 lit. a GDPR.

3.4) You can revoke your consent to the sending of the newsletter at any time and unsubscribe from the newsletter. You can declare your revocation by clicking on the link provided in every newsletter email.

3.5) We use Mailchimp to send newsletters. Mailchimp is a service of The Rocket Science Group, LLC d / b / a MailChimp, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA ( on which we will pass on the data you provided when registering for the newsletter. The transfer is based on our legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR on the use of a secure and user-friendly newsletter system. Your data is usually transferred to a Mailchimp server in the USA and stored.

3.6) Mailchimp enables us to send and statistically evaluate our newsletters in order to better adapt future newsletters to the interests of the recipients. For this evaluation, the emails sent contain so-called web beacons or tracking pixels, which represent one-pixel image files that are stored on our website. For the evaluations, we link the web beacons with your email address and an individual ID. Links received in the newsletter also contain this ID. The data is only collected in a pseudonymised form, the IDs are not linked to your other personal data. If you want to object to the pseudonymised use of your data, you must unsubscribe from the newsletter.

3.7) Mailchimp can also process your data on the basis of its own legitimate interest in accordance with Art. 6 Para. 1 lit. f Use GDPR to design and improve its own service and for market research purposes, for example to determine which countries the recipients come from. Mailchimp does not pass this data on to third parties.

3.8) In order to guarantee the protection of your data and to fulfill the obligations from Art. 44 ff. GDPR, we have concluded a data processing agreement with Mailchimp. This is based on the standard contractual clauses of the European Commission. In addition, Mailchimp has been certified for the US-European data protection agreement Privacy Shield and is therefore committed to complying with EU data protection regulations. Mailchimp’s data protection provisions can be viewed at the following link:

4) Web analysis

4.1) This website uses Google Analytics, a web analytics service provided by Google Inc. (Google). Google Analytics uses so-called cookies, text files that are stored on your computer and that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. We have activated IP anonymization so that your IP address is truncated by Google before transmission. The full IP address will only be transmitted to a Google server in the USA and abbreviated there in exceptional cases. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide the website operator with other services related to website activity and internet usage.

4.2) The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

4.3) You can prevent the storage of cookies in accordance with 1.4. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by using the browser plug-in available under the following link. Download and install in:

4.4) As an alternative to the browser add-on or within browsers on mobile devices, please click this link, to prevent Google Analytics from collecting data on this website in the future (the opt-out only works in this browser and only for this domain domain). An opt-out cookie is placed on your device. If you delete your cookies in this browser, you must click this link again.

4.5) We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. For the exceptional cases in which personal data are transferred to the USA, Google has submitted to the EU-US Privacy Shield, The legal basis for the use of Google Analytics is the weighing of interests according to Art. 6 para. 1 sentence 1 lit. f GDPR to improve our offer based on our legitimate interest. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address specified in the imprint.

4.6) Information from the third-party provider: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 4361001. Terms of use:, overview of data protection:, as well as the data protection declaration:

5) Livechat system Livezilla

5.1) This website uses anonymized data for the purposes of web analysis and to operate the live chat system to answer live support questions using technologies from LiveZilla GmbH, Byk-Gulden-Strasse 22, 78224 Singen ( Requests collected and saved. Usage profiles can be created from this anonymized data under a pseudonym. Cookies may be used. Cookies enable recognition of the Internet browser. If the information collected in this way has a personal reference, the processing is based on a balance of interests in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in effective customer care and the statistical analysis of user behavior for optimization purposes.

5.2) The data collected with the LiveZilla technologies will not be used to personally identify the visitor to this website and will not be combined with personal data about the bearer of the pseudonym without the separate consent of the person concerned. In order to avoid the storage of LiveZilla cookies, you can set your internet browser in such a way that no cookies can be stored on your computer in the future or cookies that have already been stored will be deleted. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future by sending us your objection informally by e-mail to the e-mail address specified in the imprint.

6) Google Web Fonts

6.1) For the uniform display of fonts, this page uses so-called web fonts provided by Google LLC., 1600 Amphitheater Parkway, Mountain View, CA 94043, USA (Google). When you visit a page, your browser loads the required web fonts into your browser cache in order to display texts and fonts correctly.

6.2) For this purpose, the browser you use must connect to the Google servers. This gives Google knowledge that our website has been accessed via your IP address. The use of Google Web Fonts is based on a balance of interests according to Art. 6 para. 1 lit. f GDPR based on our legitimate interest in a uniform and appealing presentation of our online offers. If your browser does not support web fonts, a standard font will be used by your computer.

6.3) Google LLC, based in the USA, is certified for the US-European data protection agreement Privacy Shield, which guarantees compliance with the data protection level applicable in the EU.

6.4) Further information on Google Web Fonts can be found at and at the privacy policy from Google:

7) Storage period of your data

We only store your data for as long as is necessary for the respective purpose. After the deadline has expired, the corresponding data will be routinely deleted, provided that it is no longer required to fulfill the contract or to initiate a contract or to defend our rights and no longer stipulates legal provisions.

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